The Checkout team was looking to make some improvements to the checkout flow. I recommended we conduct a competitive usability test to see how LivingSocial compared to other sites. Seven users completed purchases on LivingSocial, Fab, Groupon, and Amazon and the sites were evaluated on both time and number of errors before a successful purchase.
The test revealed a couple problems with our login process. I presented the team with screenshots and page sequences of when login errors are affected the purchase flow. In addition to recommending ways to fix the problems I suggested other data to investigate to help confirm what I observed with a small group of users.